COMMUNICATIONS PLANNING FORM


Please complete the following form to obtain a custom quote.  This questionnaire is a great way to begin planning your marketing communications.  It forms the foundation of your development strategy.  Be prepared for a little writing; it's quite a hefty document and should resemble your business plan.  Please complete as much of this form as you can and submit it prior to our consultation so that we may prepare an accurate proposal/quote.  ALL SUPPLIED INFORMATION IS STRICTLY CONFIDENTIAL. 


Name:

Company:

Phone:

Fax:

E-Mail:

Address:

City:

State/Zip:
  
Info 1:

Info 2:


 

Description of requested project:
 

 

How were you referred?

 

Specify

 

Client Specifics: Please tell us about your business, products/services, consumers and market.

General description of business:

Details of your current corporate identity:

Colors:

Fonts:

Do you have your logo in Illustrator eps:
Yes
No

Do you need a new logo:
Yes
No

What specific styles, colors or fonts do you have in mind?:

How long have you been in business?:

Known competitors and their websites (at least 3)  We can learn much from your competitors' successes and failures.  Include a brief critique:

What makes your company different and better than your competitors?:

Reasons for Your Marketing Materials (please check all that apply)

To sell a product or service
To network
To make business information available

To serve your customers
To heighten public interest
To release time sensitive materials

To reach a highly desirable demographic market
To answer frequently answered questions
To stay in contact with salespeople

To open international markets
To provide direct marketing opportunities
To test market new services and products

To reach the media
To reach new markets
To reach specialized markets

To serve your local market

To improve access to information
To provide corporate communications

 

Your Audience

Demographics of target market.  What type of customers do you wish to attract?:

What are your goals for each customer? (purchase, call, etc.):

What information will your potential customer want?:

Project Specifics

What is the mission statement or summary of this project?:

What is the project  budget?  Is this appropriate considering the comprehensiveness of services to be provided?  Please explain:

What are the basic goals of this project?:

What outcome will make this project successful?:

Who will have overall responsibility for your printing?:

How should the communications support the objectives of the company/organization?:

What constitutes the best return on investment and how is this best measured?:

Where will most of the potential customer leads originate?:

Would you like for us to design your communications in its entirety, or will you provide us with logos, graphics, copy and other materials to work from?:

Describe any work that has been done toward designing/redesigning marketing communications:

What is the approximate timescale of your requirements?:

Content

How many pages in your communications?:

What are the major sections of your communications?:

Where will the content come from?:

Will the content be new, repurposed or both (check all that apply:
New
Repurposed
 

What’s Next?:



Additional comments: